- Friday, June 05, 2026
BusinessDay
Google spent £15 million on television advertising in 2013, £5 million on outdoor media, £4 million on cinema and £3.5...
The biggest show on TV, Nigerian Idol, produced by Optima Media Group and sponsored by Etisalat and Pepsi, is set...
Arrangements have been concluded for the six most outstanding Nigerian talents discovered during the 2013 edition of the Airtel Rising...
Trading, defined by most simply as the buying and selling of commodities, in Nigeria is undergoing some of the most...
Against speculations that the Nigerian print media industry is saturated, Ikechukwu Amaechi, the managing director of Acclaim Communications Limited, publisher...
Some marketing communication practitioners, guided by centric interests, may not agree with one of their own George Thorpe, who last...
A major global event this year is the World Cup starting on June 12 in Brazil. Almost all the million football...
Imagine life without colours! This would have been monotonous and boring. Colours bring excitement and add aesthetics to life. “The...
Nigerian brands have been advised to pay more attention to service offerings and customer service if they are to favourably...
The recent re-basing of Nigeria’s economy that showed indices of a strongest economy in Africa, overtaking South Africa, has raised...
The recent re-basing of Nigeria’s economy that showed indices of a strongest economy in Africa, overtaking South Africa, has raised...
Recently Legend extra Stout started a campaign targeted at gaining more market share. The brand owners also repackaged the Legend...
Nestlé’s category business manager (Culinary), Guy Kellaway has said that the new Maggi Chicken has good aroma, colour, taste and...
After a thorough consumer research, Fan Milk Nigeria plc last weekend in Lagos introduced three different blends of FanRoyale Ice...
After a thorough consumer research, Fan Milk Nigeria plc last weekend in Lagos introduced three different blends of FanRoyale Ice...
