Gen Z sees social media as a strong tool for building confidence. It gives them a sense of belonging and helps them feel aligned with the trends they follow, whether in music, fashion, lifestyle, or how they show up online. BusinessDay GenZ November 2025 poll shows that 37.5% of Gen Z say social
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Mortius Peters is a result driven data scientist and data analyst at BusinessDay Media Limited, where he works in the Audience Engagement department. Mortius combines data and storytelling to gently guide readers toward solving real-world challenges through insightful and engaging content. He currently specializes in crafting listicles that illuminate economic and financial issues, making complex data accessible and actionable. As a passionate researcher and financial analyst, he sees data as the cornerstone of sustainable development and economic growth.

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