Nigeria’s expanding entertainment and cultural industries are strengthening the country’s global influence, lifting its international standing to the highest level in four years, according to a BusinessDay analysis of the latest Global Soft Power Index.
The annual ranking by Brand Finance, a
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Bunmi Bailey
Bunmi holds a degree in Economics from the University of Lagos and has over eight years of experience in content writing and journalism.
Her career spans roles as a financial and business journalist at BusinessDay Media and TechCabal, and as Head of Research at SBM Intelligence, an Africa-focused market intelligence and strategic consulting firm.
She also served as Editor at Finance in Africa, a subsidiary of Businessfront and is currently Assistant Editor, Finance (Africa), at BusinessDay.
