Turkey, Egypt, Nigeria lead world’s fastest growing foodservice markets

Turkey, Egypt and Nigeria recorded the fastest growth in the global foodservice industry in 2025, expanding by 32 percent, 27 percent, and 19 percent respectively, according to a new report by global market intelligence firm Euromonitor International.

The standout performance from these emerging economies highlights a shift in the global food market, where growth is increasingly driven by younger populations, rising consumer spending and the rapid adoption of digital ordering and delivery platforms.

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Beyond these high-growth markets, the global foodservice industry reached $3.36 trillion in 2025, marking a 4 percent year-on-year increase despite ongoing cost-of-living pressures. Asia Pacific remained the largest regional contributor, accounting for 40 percent of global sales.

A major force behind this expansion is the rapid rise of delivery. It now accounts for 22 percent of global foodservice spending, up sharply from 9 percent in 2019, as consumers prioritise convenience and digital access. Younger demographics in particular are driving the shift towards off-site dining and online fulfilment.

“Consumers want convenience but they are also very conscious of value,” said Nik Allen, head of global insights for consumer foodservice at Euromonitor International. “While delivery continues to expand, operators must balance affordability with innovation in an increasingly competitive environment.”

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Delivery is expected to remain the most dynamic segment of the market, with global sales projected to surpass $1 trillion by 2029. However, rising fees present a growing challenge. Delivery costs have increased from 9 percent in 2019 to 14 percent in 2025, prompting companies to rethink pricing strategies and improve service value.

In the Asia Pacific, key markets such as China, India, and the Philippines continue to drive volume growth. China’s expansion has been led by a surge in beverage outlets, particularly in coffee and tea, intensifying competition and lowering average prices.

Globally, specialist coffee and tea shops generated 133 billion in 2025 and are expected to grow steadily over the next five years. Much of this momentum is being driven by innovation, including localised flavours, health-focused offerings, and more personalised customer experiences.

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As competition deepens, loyalty programmes are also evolving, moving beyond simple discounts to more tailored and digitally integrated systems designed to retain customers in an increasingly crowded market.

The broader picture is clear. While established markets continue to adapt, it is countries such as Turkey, Egypt, and Nigeria that are now setting the pace for global foodservice growth, signalling a shift in where the industry’s future momentum lies.