Moving up-market is either a bold move or one fraught with risk. When Volkswagen decided it had enough street credentials to move up the market, it launched the Phaeton. During that period, it recorded huge sales in spite of being one of the best full-sized sedans around at the time. Conversely,
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

SENIOR ANALYST TRANSPORT

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp