The 2014 World Cup is fast approaching, but unlike previous competitions, which have been dominated by a small group of traditional advertisers using traditional distribution means such as television and newspaper advertising, this World Cup will be marketed by a wide array of businesses in Nigeria.
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp