Paga, Leadway rolls out merchant-focused insurance solutions

Paga, the fintech company behind the Doroki merchant platform, has partnered with Leadway Assurance Company Limited to provide tailored insurance solutions for merchants using the Doroki platform.

The partnership aims to provide merchants with clear guidance on policy benefits, claims processes, and practical risk management practices, aimed at strengthening business resilience and improving financial decision-making.

“At Doroki, our merchants are central to Nigeria’s retail economy. This partnership with Leadway allows us to give them peace of mind to enable them focus on growing their businesses knowing they are protected,” said Arike Okwunowo, general manager at Doroki.

Beyond insurance coverage, the initiative centres on education and risk awareness. The collaboration is aimed at helping small and medium-sized businesses protect their operations against everyday risks and improve their ability to recover quickly from unexpected disruptions.

The partnership also allows Doroki merchants to gain access to a suite of insurance products covering key areas of their business operations.

These areas include cash insurance to protect against losses related to cash handling, fire and burglary insurance to cover damage or theft of physical assets and point-of-sale (POS) terminal insurance to safeguard payment devices critical to daily transactions.

A credit life insurance product is also planned to support merchants who access Memento loans, providing protection for loan obligations in the event of specified life events.

Leadway Assurance stated that the partnership aligns with its mission to expand financial protection across the country, particularly among underserved business segments.

“Our goal is to make insurance a practical and accessible risk management tool for everyday Nigerians,” said Diana Mulili, head of digital business at Leadway Assurance.

“By working with Doroki, we are extending meaningful protection to merchants who play a critical role in economic activity, enabling them to operate with greater confidence and resilience,” Mulili stated.