When we think of digital marketers, we picture bespectacled millennials in their mid-20s sitting behind MacBook Pros straining their eyes to see all the delicate code and numbers that are driving a marketing campaign.
You won’t be wrong to think that. But that’s only half the job.
Perhaps the
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
BusinessDay
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more