As Nigeria grapples with one of its toughest inflationary periods in decades, a quiet but powerful shift is taking place in how millions of households are protecting their wallets.
Data from Jumia’s third-quarter 2025 results and the ongoing Black Friday sales reveal that Nigerians are increasi
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Royal Ibeh
Royal Ibeh is a senior journalist with years of experience reporting on Nigeria’s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies.
