For decades, Nigerians have been one of the most engaged audiences in the world, watching, listening, scrolling, sharing, reacting. Yet in the advertising value chain, the Nigerian consumer has remained the only participant whose time, data, and attention were constantly extracted but rarely rewarde
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Royal Ibeh
Royal Ibeh is a senior journalist with years of experience reporting on Nigeria’s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies.
