Bitget said it has secured the services of Lionel Messi, the Argentine football legend and seven-time Ballon d’Or winner, for a series of marketing campaigns that will cost $20 million. The global crypto exchange made the announcement alongside the launch of its brand film to celebrate the 2022
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Senior Analyst: Technology

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp