Nigeria's social media advertising market is booming, fuelled by hyper-local targeting that leverages users’ movements and habits.
According to Statista, the sector is projected to hit $148.19 million in revenue in 2026, rising to $216.90 million by 2029, a compound annual growth rate (CAGR) of
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Royal Ibeh
Royal Ibeh is a senior journalist with years of experience reporting on Nigeria’s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies.
