Apple’s iPhone prices have remained remarkably steady since 2017, but that era of restraint is beginning to shift. The company has now introduced a 2-terabyte iPhone 17 Pro Max priced at $1,999 — the first time an iPhone has approached the $2,000 mark.
When Apple launched the iPhone X eight y
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Our Reporter
Oluwatosin Ogunjuyigbe is a writer and journalist who covers business, finance, technology, and the changing forces shaping Nigeria’s economy. He focuses on turning complex ideas into clear, compelling stories.