Alibaba has dropped more than $450 million on free boba tea, digital coupons, and giveaways, launching one of China’s most extravagant marketing stunts yet as it races to dominate the global Artificial Intelligence market.
The campaign, rolled out during the Lunar New Year holiday, pushed users
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
