The climax of ‘Upper’ experience with Virgin Atlantic

With over 100 million pounds investment in upper class product by Virgin Atlantic Airways, there is no other way to make customers’ travel experience an ultimate one.

Virgin Atlantic recently announced a 100 million pounds investment into its business class product.

This is the biggest ever investment from Virgin Atlantic to enhance its Upper Class offering, as the long haul airline looks to increase its share of the business traveller market.

The three year programme of new product and service developments both on the ground and in the air will start this spring and include a new cutting edge upper class cabin. This will feature an enhanced seat, a futuristic bar, and many other cabin updates to give passengers a unique flying experience.

According to information on the airline’s website, the new Upper Class launch will commence on its London to New York JFK morning flight before rolling out across all aircraft joining Virgin Atlantics Heathrow fleet.

The onboard enhancements to the initial New York service will be instantly supported by a new multi-million pound Clubhouse at the John F Kennedy airport, designed to further enhance its transatlantic customers experience.

Making the announcement, Steve Ridgway, Virgin Atlantic Chief Executive said: “Virgin Atlantic is famous for its pioneering product, and this investment will again establish our position as the leader in airline innovation and customer experience. We know that two thirds of our transatlantic travellers already believe we offer a superior business class experience to our rivals but that is no reason to stop reaching for the skies.

“We have managed to grow our customer numbers across the Atlantic in the face of increased capacity and bigger airline alliances. We are confident that this new programme of investment will enable us to continue to take market share as the product becomes more widely available across the fleet”, he added.

The new Upper Class cabin will be launched on Virgin Atlantics new Airbus A330-300 aircraft, due for delivery later in the spring as part of a $2.2bn aircraft investment programme.

Upper Class customers will also enjoy a new fine dining onboard experience with customised menus, new crockery and enhanced service. Virgin Atlantic has already announced its new Upper Class meal service following two years of extensive research into passenger tastes and requirements.

“When it comes to making the most of your time with us, we reckon we’ve thought of everything. It’s all about you. From pick up to drop off”, he said.

Upper Class is all about making your journey as much a part of your trip as the destination you’re flying to.

Whether you’re there for business or pleasure,  VAA says it  wants you to feel that your time with it is time really well spent. However you’d like you spend it.

“First off we’ll take the stress out of travelling to and from the airport with our chauffeaur driven car service at both ends of your journey, beat the queues at security with your own private channel, giving you more time to catch up on emails or enjoy the amazing food, facilities and chilled atmosphere in one of our award winning Clubhouses”.

“When it’s time to fly we’ll let you know. Then all you need do is take your place and let us do the rest. With a generous leather seat that flips niftily into one of the longest flat beds in any business class, space to relax and talk and superb dining options, we’ve got your next few hours covered”,  it says.

As par your dining experience, VAA has  put a huge amount of thought and energy into perfecting an Upper Class experience that you’re really going to love.

With a customised service and menus for day and night flights to make your journey comfortable and fulfilling, you’ll also find lots of special touches to make it extra memorable too.

On boarding the plane,  staff will greet you with a preflight glass of Gardet Brut Premier Cru Champagne or Bucks Fizz, served in fabulous champagne coupe glass, made famous in the golden age of Hollywood.

After your pre-dinner drinks, next up is  award winning meal service, served on an elegant table setting with specially designed crockery and cutlery.

“We’ve tuned our service to your body clock no matter where you’re flying to, with customised meal options including afternoon tea and our flexible Graze menu.

“We’ve teamed up with celeb chef Lorraine Pascale to create delicious signature dishes for our Upper Class passengers. The new dishes are being served on flights departing the UK now.

“With our chauffeur driven car service, your Upper Class experience starts the moment you leave your front door. If you are flying Upper Class, you can pre-book a range of transport options to whisk you to and from the airport at both ends of your journey”.

Now if you want to know about the chauffeur driven car service, booking your ground transfer, how to get in touch with VAA or if you’ve got a ground transfer question, you’ve come to the right place to find the answers.

Cars are normally able to carry a maximum of three passengers with a maximum of three large suitcases.

You can now also access the Upper Class Wing in your own vehicle (A minimum of 12 hours notice is needed).

SADE WILLIAMS