A lot is happening within the global automotive industry and serious automakers are capitalising on the craze for consumer loyalty to make profound statement and one of such front runners is the American nameplate; the Ford brand. Ford Motor Company has been named the “Most Innovative Volume Bran
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp