Rwanda becomes Atlético Madrid's first African sponsor in landmark partnership

Rwanda becomes Atlético Madrid’s first African sponsor in landmark partnership

The Rwanda Development Board (RDB) and Spanish football club Atlético Madrid have signed a three-year sponsorship agreement that will see the Visit Rwanda brand become an official club sponsor until June 2028. This landmark deal makes Rwanda the first African country to sponsor Atlético Madrid,

```

Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Anthony Nlebem

Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.