L-R: Moses Praiz, TV host, sports caster, Supersports; Ijeoma Ude, chief marketing and sales officer, BusinessDay Media Limited; Izuchukwu Nwankpa, founder/CEO, Golvia: Sandra Omoniyi, business strategist, Nilayo Sports Management Ltd; and Shereef Hammed, chairman, Lagos State Judo/vice president, Sambo Association of Nigeria, at the BusinessDay Sports conference, in Lagos, on Wednesday. Pic by David Apara
The government have been urged to hands-off from sports management to enable Nigeria benefit from sports merchandising.
This was a consensus reached at the recent BusinessDay Sports conference held in Lagos.
Merchandising is a practice that involves the creation and sale of branded products. T
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Seyi John Salau
Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).
