Real Madrid have taken the crown as the world’s most valuable football brand, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy.
With a brand value of €1.646 billion, the club is ahead of a peer group of €1 billion-plus bran
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Anthony Nlebem
Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.