Colgate's latest TVC is a breath of fresh air that has taken the oral care space by storm. How? They gave the center stage to kids and based the TVC around a research where Colgate found that 60% Nigerians above 35 years of age have lost a tooth or missing teeth due to poor oral hygiene. In Nigeri
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp