Nestlé holds CSV media workshop

In pursuit of her commitment to promote public understanding of nutrition, water and agriculture / rural development issues, Nestlé – the leading nutrition, health and wellness Company is set to organise a Creating Shared Value (CSV) media workshop.

The workshop aimed at raising the level of media coverage of nutrition, water and agriculture / rural development will hold on Wednesday, April 30, 2014 at Darlington Hall, Industrial Crescent, Ilupeju.

Featured speakers will provide new perspective on how to mainstream nutrition, water and rural development reporting in the media. The Head of Nutrition, Federal Ministry of Health, Chris Isokpunwu, will deliver the keynote address on ‘Reducing the risk of under-nutrition in Nigeria through micronutrient fortification: challenges and prospects.’

The President of Nutrition Society of Nigeria, Ngozi Nnam, a professor, will speak on “The first 1000 days of life: role of right nutrition and feeding practices”.

The Special adviser to the Honourable Minister of Agriculture and Rural Development, Olukayode Oyeleye will lead discussion on “Supporting farming as a business and livelihood of choice in Nigeria: the Agricultural Transformation Agenda of the federal government.’ The President, African Federation of Science Journalists and Editor-in-Chief, AfricaSTI will talk on ‘Effective approach to reporting water issues’.

The workshop will be declared opened by the Managing Director and Chief Executive of Nestlé Nigeria, Dharnesh Gordhon. The workshop will bring together journalists and development communication experts from print, electronic and online media to discuss the role that media can play in addressing development challenges in nutrition, water and agriculture / rural development.

Together they will search for innovative reporting models that will leverage the power of media to shape public debate and policies on these issues for Nigeria’s long term economic development.

Creating Shared Value is a fundamental part of Nestlé’s way of doing business. At Nestlé, creating shared value begins with the creation of superior long-term value for shareholders by offering products and services that help people improve their nutrition, health and wellness.

In addition to nutrition, Nestlé focuses on water, because water scarcity is a very serious issue in many parts of the world and water is quite simply the linchpin of food security. The company also focuses on rural development, because the overall well-being of farmers, rural communities, small entrepreneurs and suppliers is intrinsic to the long-term success of Nestlé’s business.

In Nigeria, Nestlé has launched many initiatives focusing on the three core areas of nutrition, water and rural development. The initiatives include Nestlé Healthy Kids Global programme – aimed at raising nutrition and health knowledge and promote physical activity among school-age children.