The macroeconomic environment has been menacingly scotching for Fast Moving Consumer Goods Firms (FMCGs) as they are finding it practically difficult to break even.
Reports from sundry investment house shows analysts and economists concur that the industry is the most susceptible to a sluggish econ
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
