The growing sophistication among Nigerians, especially among the growing clan of the rich and the middle class is, increasingly, reflecting in their lifestyle and the kind of products they demand for.
Most Nigerians have taste for quality and would spend their last kobo for things of beauty, colour
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
CHUKA UROKO
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more
