Nigeria’s micro, small and medium-sized enterprises (MSMEs) are competing for relevance in the era of the African Continental Free Trade Area (AfCFTA). The agreement offers access to a $3.4 trillion market spanning 54 countries and 1.4 billion people, but that opportunity must be earned. Only those with efficient supply chains, strong industries, and globally competitive products will truly reap the benefits. Nigeria’s MSMEs, which account for 96 percent of all businesses and employ 84 percent of the workforce, are at the center of this c
Nigeria’s micro, small and medium-sized enterprises (MSMEs) are competing for relevance in the era of the African Continental Free Trade Area (AfCFTA). The agreement offers access to a $3.4 trillion market spanning 54 countries and 1.4 billion people, but that opportunity must be earned. Only those with efficient supply chains, strong industries, and globally competitive products will truly reap the benefits. Nigeria’s MSMEs, which account for 96 percent of all businesses and employ 84 percent of the workforce, are at the center of this c