“A patient man will cook a stone and eat it.” — Swahili Proverb, East Africa

In a world obsessed with speed, it is easy to forget that customer service is not a department; it is capital. The Swahili proverb reminds us that patience and consistency, even when outcomes take time, will eventually yield reward. In business, that patience translates into something measurable: repeat sales, customer loyalty, and reputational equity — all forms of working capital that do not appear on a balance sheet but dr

“A patient man will cook a stone and eat it.” — Swahili Proverb, East Africa

In a world obsessed with speed, it is easy to forget that customer service is not a department; it is capital. The Swahili proverb reminds us that patience and consistency, even when outcomes take time, will eventually yield reward. In business, that patience translates into something measurable: repeat sales, customer loyalty, and reputational equity — all forms of working capital that do not appear on a balance sheet but dr