As the festive season gathers pace, families across Nigeria come together to eat, drink, and celebrate. Food and beverages sit at the centre of these gatherings. And every year, one segment of the consumer economy emerges as a clear beneficiary. Brewers and bottlers. A BusinessDay review of quarterly financials shows a consistent seasonal pattern. Revenues for publicly listed brewers spike sharply in the fourth quarter. This is when Christmas, end-of-year parties, and social gatherings reach their peak. Alcohol consumption rises across the c
As the festive season gathers pace, families across Nigeria come together to eat, drink, and celebrate. Food and beverages sit at the centre of these gatherings. And every year, one segment of the consumer economy emerges as a clear beneficiary. Brewers and bottlers. A BusinessDay review of quarterly financials shows a consistent seasonal pattern. Revenues for publicly listed brewers spike sharply in the fourth quarter. This is when Christmas, end-of-year parties, and social gatherings reach their peak. Alcohol consumption rises across the c