Africa’s football economy is entering a decisive phase as the continent’s governing body restructures its flagship tournaments to stabilise revenues, deepen commercial partnerships and attract global broadcasters. The Africa Cup of Nations (AFCON), which concluded on Sunday with Senegal lifting the trophy after a tense 1–0 extra-time win over hosts Morocco, has become the most commercially successful tournamen
Africa’s football economy is entering a decisive phase as the continent’s governing body restructures its flagship tournaments to stabilise revenues, deepen commercial partnerships and attract global broadcasters. The Africa Cup of Nations (AFCON), which concluded on Sunday with Senegal lifting the trophy after a tense 1–0 extra-time win over hosts Morocco, has become the most commercially successful tournamen