For decades, doing business in Africa relied on handshakes, networking events, and personal referrals. Business-to-Business (B2B) transactions were built on trust, relationships, and in-person deal-making. While this traditional approach has served African businesses well, the world is evolving, and
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
