Businesses across sectors continue to face limits in scaling operations despite offering viable products and services. Industry observers point to gaps in marketing structure, visibility, and execution as key barriers. In response, Zera Digital Limited is working to address these gaps through integr
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Chisom Michael
Chisom Michael is a data analyst (audience engagement) and writer at BusinessDay, with diverse experience in the media industry. He holds a BSc in Industrial Physics from Imo State University and an MEng in Computer Science and Technology from Liaoning Univerisity of Technology China. He specialises in listicle writing, profiles and leveraging his skills in audience engagement analysis and data-driven insights to create compelling content that resonates with readers.