Transforming tourism: Tapping into Nigeria's trillion-naira treasure

Transforming tourism: Tapping into Nigeria’s trillion-naira treasure

The perception of Nigeria is changing, people are more interested in Nigeria. – Paul Kavanagh, General Manager, The Wheatbaker Hotel

L-R: Ademola Oduwoye, Global Branding and Tourism Development Strategist and former Tourism advisor to the Government of Fiji, Tanzania and Mauritius; Iyadunni Atinuke Gbadebo, director of sales and marketing, Eko Hotel and Suites; Paul Kavanagh, general manager, The Wheatbaker Hotel; Ime Udo, honorary special adviser on culture and tourism to the governor of Akwa Ibom State; and Otoide Ayemere, special adviser, technical to the minister of tourism, at the BusinessDay Tourism Conference 2024, in Lagos, yesterday. Pic by David Apara

Nigeria stands at the cusp of unlocking its vast tourism potential, BusinessDay's first annual tourism event brought together industry leaders, innovators, and policymakers to tackle the most pressing challenges and opportunities in the sector. However, the path forward requires not just ambition, b

```

Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```