Imagine viewing a piece of advertisement and it feels like you are being spoken to directly, experiencing just the things only you would like to hear, see and feel.
In the near future, brand ads could become so personalised that you would find them tailored to an individual’s specific preferenc
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Seyi John Salau
Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).
