MSME operators laud NIVEA’s productivity, life-changing impact on consumer promotion

Micro, Small and Medium Enterprises (MSME) operators in Ibadan and Kaduna have commended the management of NIVEA for its historic N3 billion National Consumer Promotion, that has maintained strong momentum nationwide as fresh winners continue to emerge across Nigeria.

The N3 billion campaign, which has undergone six successful draws, has produced well over 350,000 winners nationwide. So far, 60 consumers have won and redeemed N1 million each, 300 winners have received N50,000 Jumia shopping vouchers, and approximately 400,000 participants have enjoyed N1,000 instant airtime rewards.

Speaking on the sidelines at the Week 6 raffle draw held recently, some of the winners in Ibadan and Kaduna commended the global iconic skincare brand owned by Hamburg-based Beiersdorf AG for coming up with the timely initiative.

Popoola Roseline from Ibadan, one of the winners of the 1 million naira, described the experience as surreal.

“I was shocked to my bones. I honestly didn’t see a thing like this coming, because I’ve been seriously worried about how to raise the capital to start my new business,” she said.

Alhaji Ibrahim, another winner from Kaduna, said the prize came at the perfect time because the fund will help him inject capital into his Business.

According to him, I’m very happy because this money will help my goat and ram business. You know Ramadan is around the corner?”

As they join the other lucky consumers for the week, their victories further demonstrate the scale and life-changing impact of the ongoing campaign.

Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, while commenting on the Week 6 milestone and the steady wave of winners, said the brand remains committed to improving life.

“Reaching Week 6 with this level of momentum is incredibly rewarding for us. What matters most is that Nigerians are winning every single week, and they are seeing the process unfold transparently in real time.

This promotion was designed to genuinely appreciate our consumers at scale, and we are only halfway through. There are still many lives to touch, many rewards to give, and many reasons for Nigerians to participate.”

She further emphasised that every eligible purchase guarantees instant value and multiple chances to win before the promotion concludes.

The N3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a credible and transparent process.

As the campaign moves beyond Week 6, NIVEA encourages Nigerians nationwide to participate, reminding consumers that the promotion is live, the rewards are real, and the wins continue every week.

With this initiative, NIVEA reinforces its leadership in skincare while delivering on its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.

The “Double the Care, Double the Glow” campaign continues to reward consumers instantly and weekly, building anticipation toward the grand finale of the twelve-week promotion. At the end of the campaign, participants stand a chance to win N5 million, N3 million, N2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, leveraging NIVEA’s global partnership with the iconic football club.