Nigeria is making a play for a bigger slice of the $2 trillion global creative economy, with the Louis Awode Foundation (LAF) partnering The Archers to boost opportunities for young people and underserved communities. Africa's creative sector is gaining traction, worth an estimated $59 billion and
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Josephine Okojie-Okeiyi is a journalist with over five years’ reporting experience. She writes on industry, agriculture, commodities, climate change, and environmental issues. She is fellow of Thomson Reuters Foundation and Bloomberg Media Initiative for Africa.

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