Nigeria has experienced a significant shift in consumer behaviour over the past decade, largely due to the rise of e-commerce.
The convenience of being able to purchase products from the comfort of one's home or office has made online shopping the preferred option for many Nigerians.
This shift
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Seyi John Salau
Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).
