Hafiza Bello eyes major share of agro-processing, consumer goods market

The Federal Capital Territory (FCT) Abuja recently witnessed a blend of celebration and enterprise as Hafiza Yahaya Bello, wife of former Kogi State Governor Yahaya Bello, officially launched her new food brand, 2603 Food and Spices.

The launch of 2603 Food and Spices is a strategic expansion of her already successful venture, Ovenfair Confectioneries and Bakery, a brand widely recognised for producing high-quality bread and confectioneries across Abuja and the North Central region.

With a clear vision for nationwide distribution and a focus on maintaining premium quality, 2603 Food and Spices is positioning itself as a strong player in Nigeria’s agro-processing and consumer goods market.

Speaking during the launch, Hafiza emphasised that 2603 Food and Spices was built on a strong commitment to quality, nutrition, and consistency.

She noted that the brand aims to meet the growing demand for hygienically processed, locally sourced food products that cater to both households and commercial needs nationwide.

Hafiza stated that the new product line was designed to strengthen and extend the trust Ovenfair has built over the years into the broader food market.

The unveiling of 2603 Food and Spices at a grand event marking her 40th birthday brought together corporate partners, dignitaries, friends and family who gathered to celebrate not just a milestone age, but the birth of a promising indigenous food brand poised to make impact across Nigeria.

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According to her, each product under the 2603 brand undergoes strict quality control processes to guarantee taste, safety and affordability.

Observers at the event described the move as timely, especially as Nigeria continues to encourage local production and reduce dependence on imported food products.

The brand is expected to contribute to food security, empower local supply chains, and create employment opportunities within the agricultural and processing sectors.

Several attendees expressed confidence that 2603 Food and Spices has the potential to become a household name in Nigeria’s competitive food industry.

The newly introduced product line includes 263 Massa Mix, Pan Cake Mix, Akara Mix, Moi Moi mix, Puff Puff Mix and other staple food blends carefully processed to retain nutritional value while ensuring convenience for consumers.

Guests and partners at the event who sampled the products were overwhelmingly positive, with many commending the texture, taste, and packaging standard of the items.

The launch marks not just a personal milestone for Hafiza Yahaya Bello, but also a significant step towards building a sustainable, proudly Nigerian food brand with national and future international reach.

Iheanyi Nwachukwu

Iheanyi Nwachukwu, is a creative content writer with almost two decades journalism experience writing on banking, finance, capital markets, and tax. The multiple awards winning journalist is Assistant Editor, BusinessDay. Iheanyi holds BSc Degree in Economics from Imo State University; Master of Science (MSc) Degree in Management from University of Lagos. Iheanyi has attended several work-related trainings including (i) Advanced Writing and Reporting Skills (Pan African University, Lagos); (ii) News Agency Journalism (Indian Institute of Mass Communication {IIMC}, New Delhi, India); and (iii) Capital Markets Development and Regulations (International Law Institute {ILI} of Georgetown University, Washington DC, USA). Other trainings Iheanyi attended include: Economic/Political Risk Analysis (By Thomson Reuters Foundation); International Financial Journalism (IFJ) (By PMA Media Training, UK); Effective Business Writing Skills (By Phillips Consulting); Reporting on Corporate Governance (By International Finance Corporation (IFC) & Thomson Reuters Foundation UK); etc. In addition, he has participated in high-level economy & markets events in Dubai, South Africa, Morocco, and other African countries like Zambia, Ghana and Gambia.