Starting a business is no easy feat. There is a lot of research, planning and capital that goes into it. It often feels like there are 1,000 things to do at the same time. New small business owners are often faced with this reality, but, over the years, Nigeria's leading e-commerce platform, Jumia,
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Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).

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