For decades, books have been seen primarily as finished products. An author writes a manuscript, a publisher prints it, and readers purchase it. Once initial sales decline, the book is often considered to have served its purpose. That approach is changing.
Esther Dumbiri, founder of Legacy Bridge
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Chisom Michael
Chisom Michael is a data analyst (audience engagement) and writer at BusinessDay, with diverse experience in the media industry. He holds a BSc in Industrial Physics from Imo State University and an MEng in Computer Science and Technology from Liaoning Univerisity of Technology China. He specialises in listicle writing, profiles and leveraging his skills in audience engagement analysis and data-driven insights to create compelling content that resonates with readers.
