With just about two months left in 2025, small and medium-sized business owners across Nigeria are under pressure to finish the year strong. As more consumer spending and intense competition are expected, any move can make or break a business’s annual profit line.
In the latest episode of SME C
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Bethel Olujobi
Bethel Olujobi reports on trade and maritime business for BusinessDay with prior experience reporting on migration, labour, and tech. He holds a Bachelor's degree in Mass Communication from the University of Jos, and is certified by the FT, Reuters and Google. Drawing from his experience working with other respected news providers, he presents a nuanced and informed perspective on the complexities of critical matters. He is based in Lagos, Nigeria and occasionally commutes to Abuja.
