Nigeria’s fast-moving consumer goods (FMCG) firms faced challenging macroeconomic environment which is characterised by rising inflation, high energy prices, interest rates, and weakened consumer purchasing power.
With these factors, some FMCG firms had to cut down their expenses to remain in b
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
