Ajoke Bakare, managing director of Medplus, has said Medplus was committed to celebrating and supporting the strength of women, while raising awareness about the health challenges they face.

Bakare stated this during her fireside chat hosted by Lehle Balde-Cameron, Editor, BusinessDay Weekender at the debut of ‘Beyond Medplus: The Glow Fest’ event held recently at the Landmark Event Centre, Lagos.

Bakare also stressed the importance of knowledge and access to wellness resources for improving the health and quality of life of Nigerian women. “We believe wellness is a journey that goes beyond physical beauty; it’s about nurturing the mind, body, and soul.”

The Glow Fest featured an inspiring lineup of activities aimed at engaging and empowering women: Insightful Panel Sessions, Trade Fair Experience, Interactive Mindfulness and DIY Sessions, make-up

The event drew prominent figures from Nigeria’s beauty industry, including Onyeka Michael-Ugwu of Hello Perfect, Dabota Lawson, Nicole Chikwe, Toyin Odulate of Olori Cosmetics, Beatrice Eneh of Nectar Beauty, Subuola Oyeleye of Beauty Hut, and many more influential women in the industry. The event has also powerful panels led by health practitioners and advocates such as Dr. Chinos Egbema, the Aproko Doctor, Stephanie Coker, Miss Ima, among others.

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The event highlighted the importance of wellness, beauty, and self-care for women, promoting a holistic understanding of health that goes beyond physical appearance.

The Medplus Glow Fest was designed to raise awareness and foster a deeper appreciation for inner value, encouraging women to recognize their personal worth beyond aesthetics. With a strong focus on women entrepreneurs, and issues such as PCOS, PMS, endometriosis, postpartum depression, and self-esteem, Medplus says it aimed to tackle the lack of awareness that often worsen these conditions. This ignorance has negatively impacted the well-being of many Nigerian women.

The event was made possible by the support of top-tier sponsors such as GTCO, Healthtracka, Paystack, Dang, Eucerin, Uncover, Maybelline, Zooki, Ibi Ayo, and many other distinguished brands that showcased their products during the trade fair.

The Glow Fest was a success, setting the stage for future wellness events curated by Beyond Medplus. Medplus remains dedicated to empowering women through continuous health education and the promotion of holistic well-being.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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