This Valentine’s Day, PalmPay is highlighting how everyday money moments can bring people closer with the launch of #LoveWithPalmPay. The campaign encourages users to share short stories showing how PalmPay helps them support or stay connected with someone they care about.

Running from February 9 to 21 on Facebook, Instagram, X (formerly Twitter), and TikTok, the campaign offers four winners each week N100,000, for a total prize pool of N800,000. Users can post a couple of videos, solo stories, split-screen duets for long-distance partners, or voiceover narratives with photos or clips, making it open to all kinds of relationships.

Participants are asked to show PalmPay in use—sending money, saving, or engaging in other in-app activities, and to post their stories using the hashtag #LoveWithPalmPay.

“Love changes over time, and the small moments we share help us stay connected,” said Olorunfemi Hanson, head of marketing and communication, PalmPay. “With #LoveWithPalmPay, we want to celebrate those moments and show how PalmPay makes them simple and reliable.”

Since its launch in Nigeria in 2019, PalmPay has grown to over 35 million app users, processing up to 15 million transactions daily. The platform offers mobile payments, savings, and micro-insurance, providing tools for individuals and businesses to manage their money.

Chinwe Michael is a financial inclusion advocate and economy journalist who uses compelling storytelling to drive awareness. With a background in Banking and Finance and experience across accounting, media, and education, she applies sharp analysis and attention to detail to every piece. She simplifies complex financial and economy concepts into engaging content for Africa and global audience. Chinwe also doubles as a speaker with global recognition for her expertise.

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp