How data made Davido’s O2 concert an online hit

How Davido’s O2 concert tapped data analytics to streaming success

David Adedeji Adeleke (Davido)'s We Rise By Lifting Others (WRBLO) concert at the 02 Arena, in London, may have come and gone but the story of how it became a smash hit on the music streaming platform lies in the efficient use of data, says Chidi Okeke, founder of the company. The concert which w

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