Emmy Collins London returns with a bang

The innovative London based brand headed by Emeka Collins popularly known as Emmy has launched its new showroom in Lagos. The exquisitely decorated showroom was officially launched on the 16th of December with a champagne fuelled party which attracted authentic fashion aficionados. The showroom is situated at 9 Alhaji Kanike Street, Off Awolowo Rd Ikoyi and can also be accessed via Ademola Street,Ikoyi.

According to the Creative Director, Emmy “our clients have constantly communicated to us the fact that the void we left is still yearning to be closed but to no avail. If I could take a penny for each time I have listened to such sentiments, I will probably have retired a billionaire by now. On a serious note, we are a very unique brand regardless of wherever we are located, be it London, Paris, Milan, Lagos etc and our clients revere that uniqueness and quality that we bring to the table”.

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“I deeply believe that there could never have been a better and more exciting time to launch this showroom in Lagos than now because a huge part of Nigerian men have totally and categorically repudiated the previously but erroneously accepted myth that men should/must always be decked up in grey, black ,navy, stripe garments. Men are now more than eager to explore and I find that utterly inspiring. These are indeed exciting times for men`s style”.

For the grooms and groomsmen searching for British quality tailored suits, the showroom stocks suiting and lining swatches from collections of Holland and Sherry of Savile Row.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.