Diverse content can be profitable, but only if done right, says Mo Abudu

Mo Abudu champions niche black audiences to sustain platforms

EbonyLife Group founder and CEO Mosunmola “Mo” Abudu told a Content London panel on Tuesday that entertainment companies can build profitable businesses by targeting passionate Black niche audiences rather than chasing mass-market scale required by industry giants. Speaking at a session about

```

Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```