As the BBNaija Season 10 comes to the final week, fans have started buzzing about who would take home the N150 million winning prize money. The winner will join a host of past winners and fan favourites who have used their acquired fame to parley lucrative deals with brands. Over the years, sponsors
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Anthony Udugba is a seasoned entertainment business journalist at BusinessDay Media, boasting over four years of experience in the creative industry. With a proven track record of delivering insightful analysis and in-depth coverage, he leverages industry data, expert opinions, and stakeholder insights to craft compelling stories that shed light on the dynamic creative ecosystem.

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