The process of measuring ROI can be summarized in these 6 steps:
Define the business need
Whether it is to improve the skill of the sales force in closing new deals or their ability to manage existing relationships, it is important to ask; what business challenge do I want to address?
Determine the
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Bolaji Olagunju
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more
