Any product or service that will endure in the marketplace must have been packaged to serve the needs of a well defined target segment of the market. That is why an understanding of consumer habits, preferences and disappointments is invaluable. In any sector or market that budding or existing entr
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp