FG takes MSME Clinics to Lagos as branding summit holds

As thousands of attendees from different industries both locally and globally converge for the second edition of Glocalisation and Branding Summit, which holds in Lagos, the Federal Government has disclosed plan to address key challenges affecting micro, small and medium scale businesses through its MSME Clinics.

Being one of the strategies for improving local manufacturing, the MSME Clinics was introduced by the government to bring together key frontline government agencies and stakeholders to interact with a view of removing impending bottlenecks.

Kemi Areola, CEO, Vivacity PR, organiser of the summit, who disclosed this, noted that the MSME Clinics would be available to deliver on the spot services, especially in the areas of company registration, Tax and more.

According to Areola, Glocalisation and Branding Summit will enable companies showcase their products and services and foster synergy that would address challenges confronting brands across the nation and the world at large.

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She said the summit would also enable businesses network and develop strategies that would enhance the visibility of products and services.

“The event will play host to over 1000 attendees from different industries both locally and globally. We are inviting Nigerian business to get involved and leverage the immense opportunities available to and through our rapidly developing MSME Sector. There will be lots of opportunities for SMEs to meet with brand influencers and entrepreneurs to share experiences needed to survive this dynamic ever evolving market,” she said.

Scheduled to hold at Edmark D’podium, Ikeja on August 9, 2019, Areola said the previous edition of the programme harps on the need to utilise technology and social media revolution benefits by accessing global markets through local creativity and personal branding.
The event is equally in line with government’s plan of restructuring and rebuilding political institutions for sustainable socioeconomic growth and change.

She stated that the objectives of government’s initiative must be complimented with an aggressive drive towards diversification of the economy from dependency on oil and gas to Made in Nigeria goods, services and products, pushing them to global market.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.