The world of product marketing is the world of appearance. Like the typical physicalist or materialist, the consumer believes in what he sees, feels, touches or perceives. Like a man beholding a woman, he tends to look at the physical attributes of a product first before considering whether it meets
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ODINAKA ANUDU
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more
