Nigeria’s marketing industry needs structure, investment, and innovation - Oyewo

Nigeria’s marketing industry needs structure, investment, and innovation – Oyewo

Mahmood Oyewo, managing director of Bracken Media Solutions

Nigeria's marketing and advertising landscape, despite its enormous potential, still lags behind smaller African counterparts like South Africa and Kenya in terms of industry spending and innovation. This disparity, driven by economic instability, currency fluctuations, and lack of supportive policy

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Anthony Nlebem

Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.